Services
Marketing and sales systems for the way healthcare buys.
Strategy, research, brand, campaigns, enablement — every capability a healthcare revenue team needs, delivered through a structural approach that aligns marketing, sales, and go-to-market into one system.
How we work
Built so your team is more capable at the end than at the beginning.
Every engagement is structured around one principle: when the work is done, your team is more capable, your leadership is better informed, and your company owns the marketing foundation outright. No black-box dashboards. No retainers engineered to be impossible to leave. No program that only runs inside our tools.
That is why we begin with the Petrarch Diagnostic. It is a complete deliverable that surfaces what you need to win in your market. It can function as a starting point for partner selection, but only if that's the right solution.
How the work is structured
Diagnose. Build. Run.
The Petrarch discipline runs through every client engagement — research, analysis, strategy, execution. Original work built for your business alone, never a templated framework. We provide tier-one strategy-consultant-level analysis, structured to unlock value for go-to-market teams. Our methodology is built on this foundation, and it is unparalleled in the industry.
Diagnose
Diagnostic research and analysis — not an audit. We build the full topology of your market and the value, cost, risk, and reward structured into it, drawing on state-of-the-art public and private data and framed within specific healthcare economic models and purchasing frameworks. Decades of experience turn that foundation into the higher-order insight every later move is built on.
Build the foundation
Client-specific projects that turn research and analysis into durable, actionable deliverables. Measurement architecture, buyer personas, market intelligence, brand infrastructure — all built specifically for your organization and team.
Run & transfer
Programs and systems that compound value, built inside your organization and under your control. You own the data, the insights, and the results.
The analytical foundation
The Petrarch Strategy Standard.
Every client interaction and engagement is grounded in this evidence-based approach. Five pillars of market intelligence — so that what we recommend traces back to primary-source analysis, not borrowed best practices.
I) Category Economics
How value is created in your category — the business models, revenue archetypes, unit economics, and pricing logic that define your market.
II) Comparable Company Analysis
The named, public and private companies that bracket your archetype — built upon primary-sourced financial data and market research.
III) Growth Strategy Frameworks
Enterprise value opportunities and risks derived from comparable company analysis, analogous systems, and client-company profile.
IV) Investor Benchmarks
Stage-fit valuation ranges, revenue multiples, and M&A multiples from named precedents — calibrated across VC and PE funding as well as the public markets — with the named investors who set them.
V) Decision-Maker Maps
Buyer personas and decision-maker maps for the full buying committee and purchase process — leveraging primary-sourced company data and third-party synthetic data models.
— An analysis of your buying group — the committee, and how each member decides
— A competitive snapshot of where you stand against the field
— A prioritized twelve-month roadmap of the highest-value moves, each with its rationale
What you get
— A rigorous, quantified report on your current marketing and go-to-market state
Start here · Diagnose
The Petrarch Diagnostic.
Most healthcare teams are selling to a buyer who does not exist, within a flawed funnel model, using tactics that are based on anecdotes and allocating their budget towards the highest-cost, lowest-value items. The Petrarch Diagnostic provides your team with the research, analysis, and recommendations to shift that approach — hard-won, evidence-based analysis delivered in a format specific to your requirements, never white-labeled consulting fodder.
Build the foundation
Fixed-scope projects that produce something your team owns.
Project
Core Strategy — Product, Pricing, Positioning & Promotion
You are promoting a product whose value, price logic, and place in the buyer's mind have never been worked out as a system — so promotion is doing the work the other three should be doing underneath it.
A deep examination of your core offering and brand DNA, and how product, pricing, positioning, and promotion combine into a go-to-market foundation that creates real value for the buyer.
Project
Marketplace Research & Buying-Group Analysis
You are marketing to a buying group you have never actually mapped — treating a slow, committee-driven, consensus-failing purchase as if it were a single decision.
Research into your market and, specifically, your buying group: who sits on the committee, how each member defines value and risk, what triggers the decision, and what stalls it. The evidence base that makes every program downstream sharper.
Project
GTM & Marketing Tech-Stack Evaluation
Marketing and sales are misaligned at the data layer, the stack has accreted tools that promise certainty and deliver dashboards, and your team is held to metrics that — at best — are corporate theater and, at worst, an anchor.
We map the systems of record that unite your go-to-market, evaluate how marketing and sales align through them, and run a measurement-integrity audit: separating the numbers that reflect real growth from the vanity metrics that flatter reports. You leave with a target-state architecture and an explicit list of what to stop measuring, and why.
Project
Brand Strategy
You have a position but no brand system to carry it — no canonical message, no verbal identity, no point of view that the market can recognize.
The strategic foundation of the brand: architecture, messaging system, verbal identity, and the point-of-view platform your thought-leadership program will run on. Built on the position established in Core Strategy, and built for your team to own.
Run the program
Standing programs, run with your team — not billed by the hour.
Program retainer
Thought Leadership & Editorial Authority
You have expertise and a point of view, but no engine turning them into market authority — the cheapest, most durable demand a credentialed audience responds to.
The standing authority engine: editorial programs, executive and company thought leadership developed rather than ghost-written, and a point-of-view drumbeat that makes you the company buyers remember first. Run until your team can run the rhythm themselves.
Program retainer
Sales Enablement Program
Pipeline stalls in committee, and sales lacks what it needs to move a credentialed, multi-stakeholder group toward consensus.
The standing function that arms sales for the committee: battle cards, case studies, one-pagers, deck systems, and an organized enablement library — built around what moves a healthcare buying group toward agreement.
Embedded-leadership or advisory retainer
Strategic Advisory & Marketing Leadership
You need go-to-market leadership or senior counsel — owned, accountable, at the table — without a full-time hire.
Two options. Embedded leadership: we run your marketing or go-to-market function part-time, owning the area and building it toward the permanent hire who eventually replaces us. Strategic advisory: a standing line to senior counsel for a leader who wants judgment on call.
Program retainer
Integrated Campaign Program
Activity without pipeline — campaign tactics built for a fast funnel applied to a slow, committee-driven cycle.
The standing campaign engine: integrated campaigns, webinar programs, nurture, and the mental availability built before the buying window opens — reported on metrics that reflect real growth, not the ones the tech-stack work stripped out.
Program retainer · or per-raise
Investor Value Development Program
A backed healthcare company — or the investor behind it — needs marketing that compounds into enterprise value and an investor-grade equity narrative, not just pipeline.
Built for PE- and VC-backed healthcare organizations: how you communicate your value to investors, and how foundational marketing strategy is leveraged to increase enterprise value. The brand and campaign engine become assets that lift the multiple, not costs that depress it. Run to the rhythm of your raise and milestone calendar.
Not sure where you are?
Start with the Diagnostic.
The Petrarch Diagnostic is the entry point for most relationships. Evidence-based diagnosis, a competitive read, and a clear roadmap of where to focus first. If we continue beyond it, you have the picture you need to make the call. If we do not, you still have a plan you can act on with anyone.
Or read more — Our Approach