Services

Diagnostic research and analysis, not an audit. We build the full topology of your market and the value, cost, risk, and reward structured into it, drawing on public and private data and framed within healthcare’s economic models and purchasing frameworks. Fifteen-plus years in healthcare turn that foundation into the higher-order insight every later move is built on.

The Petrarch Diagnostic.

— A full, one-of-one research report on your market viability, contextualized by the industry and your comparative position

What you get

— An analysis of your buying group: the committee, and how each member decides

— A competitive snapshot of where you stand against the field

— A prioritized twelve-month roadmap of the highest-value moves, each with its rationale

The analytical foundation

The Petrarch Strategy Standard.

I

Category Economics

How value is created in your category: the business models, revenue archetypes, unit economics, and pricing logic that define your market

II

Comparable Company Analysis

The named public and private companies that bracket your archetype, built upon primary-sourced financial data and market research.

III

Growth Strategy Frameworks

Enterprise value opportunities and risks derived from comparable company analysis, analogous systems, and client-company profile.

IV

Investor Benchmarks

Stage-fit valuation ranges, revenue multiples, and M&A multiples from named precedents, calibrated across VC and PE funding and the public markets, with the investors who set them.

V

Decision-Maker Maps

Buyer personas and decision-maker maps for the full buying committee and purchase process, built on primary-sourced company data and third-party synthetic data models.

02 · Build the foundation

Fixed-scope projects that produce something your team owns.

Project

Core Strategy: Product, Pricing, Positioning & Promotion

You are promoting a product whose value, price logic, and place in the buyer’s mind have never been worked out as a system. Promotion is doing the work the other three should be doing underneath it.

A deep examination of your core offering and brand DNA, and how product, pricing, positioning, and promotion combine into a go-to-market foundation that creates real value for the buyer.

Project

Marketplace Research & Buying-Group Analysis

You are marketing to a buying group you have never actually mapped, treating a slow, committee-driven, consensus-failing purchase as if it were a single decision.

Research into your market and your buying group: who sits on the committee, how each member defines value and risk, what triggers the decision, and what stalls it. The evidence base that makes every program downstream sharper.

Project

GTM & Marketing Tech-Stack Evaluation

Marketing and sales are misaligned at the data layer, the stack has accreted tools that promise certainty and deliver dashboards, and your team is held to metrics that, at best, are corporate theater and, at worst, an anchor.

We map the systems of record that unite your go-to-market, evaluate how marketing and sales align through them, and run a measurement-integrity audit: separating the numbers that reflect real growth from the vanity metrics that flatter reports. You leave with a target-state architecture and an explicit list of what to stop measuring, and why.

Project

Brand Strategy

You have a position but no brand system to carry it: no canonical message, no verbal identity, no point of view that the market can recognize.

The strategic foundation of the brand: architecture, messaging system, verbal identity, and the point-of-view platform your thought-leadership program will run on. Built on the position established in Core Strategy, and built for your team to own.

03 · Run the program

Standing programs, run with your team, not billed by the hour.

Program retainer

Thought Leadership & Editorial Authority

You have expertise and a point of view, but no engine turning them into market authority: the cheapest, most durable demand a credentialed audience responds to.

The standing authority engine: editorial programs, executive and company thought leadership developed rather than ghost-written, and a point-of-view drumbeat that makes you the company buyers remember first. Run until your team can run the rhythm themselves.

Program retainer

Sales Enablement Program

Pipeline stalls in committee, and sales lacks what it needs to move a credentialed, multi-stakeholder group toward consensus.

The standing function that arms sales for the committee: battle cards, case studies, one-pagers, deck systems, and an organized enablement library, built around what moves a healthcare buying group toward agreement.

Embedded-leadership or advisory retainer

Strategic Advisory & Marketing Leadership

You need go-to-market leadership or senior counsel (owned, accountable, at the table) without a permanent hire.

Two options. Embedded leadership: we run your marketing or go-to-market function part-time, owning the area and building it toward the permanent hire who eventually replaces us. Strategic advisory: a standing line to senior counsel for a leader who wants judgment on call.

Program retainer

Integrated Campaign Program

Activity without pipeline: campaign tactics built for a fast funnel applied to a slow, committee-driven cycle.

The standing campaign engine: integrated campaigns, webinar programs, nurture, and the mental availability built before the buying window opens, reported on metrics that reflect real growth, not the ones the tech-stack work stripped out.

Program retainer · or per-raise

Investor Value Development Program

A backed healthcare company, or the investor behind it, needs marketing that compounds into enterprise value and an investor-grade equity narrative, not just pipeline.

Built for PE- and VC-backed healthcare organizations: how you communicate your value to investors, and how foundational marketing strategy is leveraged to increase enterprise value. The brand and campaign engine become assets that lift the multiple, not costs that depress it. Run to the rhythm of your raise and milestone calendar.

Start here

Tell us what you're building.

Whether the gap is diagnosis, foundation, or execution, every engagement begins the same way: a conversation about your market, your team, and what stands between the two.

Start a conversation →

Marketing and sales systems for the way healthcare buys.

How the work is structured

Diagnose. Build. Run.

Diagnose

Build the foundation

Run & transfer

The Petrarch Diagnostic.

What you get

The analytical foundation

The Petrarch Strategy Standard.

I

II

III

IV

V

02 · Build the foundation

Fixed-scope projects that produce something your team owns.

Core Strategy: Product, Pricing, Positioning & Promotion

Marketplace Research & Buying-Group Analysis

GTM & Marketing Tech-Stack Evaluation

Brand Strategy

03 · Run the program

Standing programs, run with your team, not billed by the hour.

Thought Leadership & Editorial Authority

Sales Enablement Program

Strategic Advisory & Marketing Leadership

Integrated Campaign Program

Investor Value Development Program

Start here

Tell us what you're building.

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